Let’s continue our journey with the Six Pillars to Profits series. Today, I’m going to talk about Pillar 2 – Secret Language of Apartments. The multifamily world uses a different jargon than the single-family space.

You need to be able to learn and understand the multifamily language to make you feel, sound, and appear credible and confident. So, I’m going to share with you some “magic” words that you need to use when talking to brokers, managers, and banks.

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